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1 differentiated marketing
марк. дифференцированный маркетинг, стратегия дифференцированного маркетинга, сегментированный маркетинг* (вид маркетинга, при котором организация стремится осваивать сразу несколько сегментов рынка со специально для них разработанными продуктами и специфической маркетинговой политикой)Syn:differential marketing strategy, strategy of differential marketing, multisegment marketing, segmented marketingSee:* * ** * *маркетинговая программа, рассчитанная на несколько разных рыночных сегментов, для каждого из которых разрабатывается свой набор маркетинговых мероприятийАнгло-русский экономический словарь > differentiated marketing
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2 differentiated marketing
Реклама: дифференцированный маркетинг (предложение каждому из отобранных сегментов рынка товаров, созданных специально для того или иного сегмента)Универсальный англо-русский словарь > differentiated marketing
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3 differentiated marketing
English-russian dctionary of contemporary Economics > differentiated marketing
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4 differentiated marketing
English-russian dctionary of diplomacy > differentiated marketing
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5 product-differentiated marketing
марк. товарно-дифференцированный маркетинг (решение о производстве двух или более товаров с разными свойствами, разного качества, в разной расфасовке и т. д., с целью предложения рынку разнообразия и различения товаров продавца от товаров конкурентов)See:Англо-русский экономический словарь > product-differentiated marketing
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6 product differentiated marketing
Экономика: целевой маркетингУниверсальный англо-русский словарь > product differentiated marketing
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7 product-differentiated marketing
Реклама: товарно-дифференцированный маркетинг (одновременное предложение двух или нескольких вариантов товара с целью создания разнообразия на рынке)Универсальный англо-русский словарь > product-differentiated marketing
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8 product differentiated marketing
English-russian dctionary of contemporary Economics > product differentiated marketing
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9 product-differentiated marketing
English-russian dctionary of diplomacy > product-differentiated marketing
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10 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
11 differentiated
прил.эк. неоднородный, дифференцированный (свойство ресурса или блага, заключающееся в том, что фирме или потребителю небезразлично, какие именно единицы этого ресурса или блага использовать; все единицы ресурса имеют разную полезность или разные производительные качества)Ant:differentiated market, differentiated marketing, differentiated merchandise, differentiated oligopoly, differentiated pricing, differentiated product, monopolistic competitionSee: -
12 marketing
n1) торговля; продажа; сбыт2) маркетинг, система сбыта
- bank marketing
- black marketing
- commodity marketing
- concentrated marketing
- cooperative marketing
- differentiated marketing
- direct marketing
- direct-response marketing
- export marketing
- global marketing
- industrial marketing
- interactive marketing
- mass marketing
- one-step marketing
- merchant marketing
- on-line marketing
- orderly marketing
- organization marketing
- organized marketing
- patent marketing
- person marketing
- place marketing
- product differentiated marketing
- social marketing
- undifferentiated marketing
- marketing of productsEnglish-russian dctionary of contemporary Economics > marketing
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13 marketing
1) торговля; сбыт2) маркетинг, система сбыта• -
14 marketing strategy
1) марк. стратегия маркетинга (процесс анализа возможностей предприятия, выбора целей, разработки и формулировки планов, осуществления маркетинговых мероприятий и контроля за их реализацией)Syn:2) марк. стратегия маркетинга, маркетинговая [рыночная\] стратегия (способ организации маркетинговой кампании в зависимости от поставленных целей)Syn:See:marketing strategy audit, marketing strategy statement, market coverage strategy, differentiated marketing, undifferentiated marketing, concentrated marketing, marketing plan, advertising strategy, marketing tactics, differential marketing strategy, Profit Impact of Marketing Strategies* * *стратегия маркетинга; стратегия сбыта. . Словарь экономических терминов .* * * -
15 differentiated market
марк. дифференцированный рынок (рынок, характеризующийся наличием большого числа отдельных рыночных ниш, в каждой из которых доминирует кто-то из продавцов, в результате чего на таком рынке нет сильной конкуренции)See: -
16 undifferentiated marketing
марк. недифференцированный маркетинг, стратегия недифференцированного маркетинга (метод охвата рынка, при котором компания игнорирует различия внутри рынка и стремится привлечь весь рынок единственным ассортиментом продукции)Syn:See:* * *маркетинговая программа, в рамках которой какой-либо стандартный товар предлагается всем потребителямАнгло-русский экономический словарь > undifferentiated marketing
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17 concentrated marketing
марк. концентрированный маркетинг, стратегия концентрированного маркетинга (выделение небольшого сегмента рынка и концентрация на нем всех усилий фирмы)Syn:See:* * *Англо-русский экономический словарь > concentrated marketing
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18 differential marketing strategy
марк. = differentiated marketingАнгло-русский экономический словарь > differential marketing strategy
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19 multisegment marketing
марк. = differentiated marketingАнгло-русский экономический словарь > multisegment marketing
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20 segmented marketing
марк. = differentiated marketing
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См. также в других словарях:
differentiated marketing — Marketing in which provision is made to meet the special needs of consumers. For example, weight watchers require diet drinks and left handed people require left handed scissors … Accounting dictionary
differentiated marketing — multiple market segmentation 1) Marketing in which provision is made to meet the special needs of certain consumers. For example, weight watchers require diet drinks and left handed people require left handed scissors. 2) A marketing exercise in… … Big dictionary of business and management
differentiated marketing strategy — /dɪfəˌrenʃieɪtɪd mɑ:kɪtɪŋ ˌstrætɪdʒɪ/ noun a method of marketing where the product is modified to suit each potential market. ⇒ concentrated marketing, undifferentiated product … Marketing dictionary in english
differentiated — UK US /ˌdɪfəˈrenʃieɪtɪd/ adjective [before noun] ► MARKETING relating to marketing methods that show how a product is different from other similar ones and what its advantages are, in order to attract a particular group of consumers: »They… … Financial and business terms
Differentiated service — is a design pattern for business services and software, in which the service varies automatically according to the identity of the consumer and/or the context in which the service is used. Sometimes known as Smart Service or Context Aware Service … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
concentrated marketing — /ˌkɒnsəntreɪtɪd mɑ:kətɪŋ/, concentrated segmentation /ˌkɒnsəntreɪtɪd ˌsegmən teɪʃ(ə)n/ noun niche marketing, the promotion of a product aimed at one particular area of the market ● When it became obvious that the general public were interested in … Marketing dictionary in english
undifferentiated marketing strategy — /ʌndɪfəˌrənʃieɪtɪd mɑ:kɪtɪŋ ˌstrætədʒi/ noun a marketing strategy which seeks to present a product to the public without stressing any unique feature of the product, thus appealing to all segments of the market. ⇒ concentrated marketing,… … Marketing dictionary in english
undifferentiated marketing — The marketing of a product aimed at the widest possible market. An early example was the Model T Ford, which was mass produced, aimed at a very wide market, and only available in black. Ford now produce a wide range of models, with different… … Big dictionary of business and management
Offensive marketing warfare strategies — Marketing Key concepts Product marketing · Pricing … Wikipedia
Services marketing — is marketing based on relationship and value. It may be used to market a service or a product.Marketing a service base business is different from marketing a product base business.There are several major differences, including: # The buyer… … Wikipedia
